This year’s trends
Taylor Healthcare brings brands to life with products that have purpose. Our experts have identified the ad specialty trends of the year to ensure your brand and messaging are on current products that your customers and employees will use, love and relate to.
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#TAYLORTRENDS2020
Let’s get organized
The benefits of being organized personally and professionally are countless. The promotional products industry has taken notice and is leading the way in developing products that empower your employees and customers to achieve organization at work or home, all while promoting your brand in a compelling new context. A wide array of promotional products dedicated to organization is available to deliver a marketing message that lasts.
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Let’s get organized
Wondering which promotional products fit with this trend? Below are just a handful of options that could help support your initiatives. Please don’t hesitate to reach out for more great product ideas.
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Cork products
Delivering a warm and natural look, cork is here to stay in the promotional products arena. Products designed using cork deliver a versatile and eco-friendly option for your next promotion. Visually appealing and good for the planet, cork is sustainably harvested from the outer layer of tree bark. Cork products are resilient, buoyant and stable, making it the perfect medium for branding. Taylor Healthcare’s promotional marketing team can find a cork or cork-inspired product that matches your mission and utilizes cork’s amazing characteristics.
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Cork products
Wondering which promotional products fit with this trend? Below are just a handful of options that could help support your initiatives. Please don’t hesitate to reach out for more great product ideas.
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Eco-materials
Eco-friendly materials are the way of the world now. The need for an eco-footprint in today’s society has been embraced by Taylor Healthcare’s promotional marketing team, acknowledging the importance of sustainability to create strong messages in environmentally responsible ways. This has led to a rethinking of the materials used for manufacturing promotional products. The latest trend to hit the scene is the use of wheat straw and stone. Branching out from the typical recycled bottles and cardboard, wheat straw offers a versatile, lightweight plastic alternative that has tremendous environmental and economic benefits. Likewise, stone results in a durable and fully recyclable end product. Our team can use its materials science expertise to identify the perfect eco-friendly product that fits your needs.
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Eco-materials
Wondering which promotional products fit with this trend? Below are just a handful of options that could help support your initiatives. Please don’t hesitate to reach out for more great product ideas.
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Classic Blue
Subtle yet complex, Classic Blue is calm, confident and evokes a personal connection. Classic Blue is a color that creates feelings of trust and reminds us that brands are reliable, dependable and anchored. Taylor Healthcare’s promotional marketing team has the design resources to incorporate this enduring and elegant color into your marketing message. Using the 2020 Pantone Color of the Year as an element of your promotion ensures a stable foundation for any theme.
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Classic Blue
Wondering which promotional products fit with this trend? Below are just a handful of options that could help support your initiatives. Please don’t hesitate to reach out for more great product ideas.
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Hydration products
Staying hydrated isn’t merely a positive habit — it’s critical to maintaining the proper function of every system in the human body. With each drink of water, your body absorbs the nutrients needed at a cellular level to maintain health and vitality. From a business perspective, this wellness initiative is easy to tackle with the help of promotional products. Taylor Healthcare’s promotional marketing team has the creativity to build the hydration message around a product that not only has long-lasting brand awareness potential, but provides the opportunity to make a real difference in the life of the recipient. Help create a healthier workforce and community with your brand on display.
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Hydration products
Wondering which promotional products fit with this trend? Below are just a handful of options that could help support your initiatives. Please don’t hesitate to reach out for more great product ideas.
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Texture
An element of texture can completely change how your promotional product is perceived by the recipient and the impression they form of your brand. In the amazing realm of promotional products, texture can relate to the actual product itself and/or the way the product is decorated. The soft-touch product line is taking the industry by storm in 2020, sparking the senses while this fun, rubberized texture comes to life on promotional items such as pens, drinkware and business cards, to name a few. Wood, leather, metal touches, metallic print and matte finishes are textures that will wow you in 2020, allowing Taylor Healthcare’s promotional marketing team to make your brand and message come to life.
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Texture
Wondering which promotional products fit with this trend? Below are just a handful of options that could help support your initiatives. Please don’t hesitate to reach out for more great product ideas.
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Make it a combo
Promotional products are a uniquely powerful marketing medium because they have the ability to involve all of the recipient’s senses. The trend in 2020 is to maximize this natural advantage. Adding multifunctional purpose to a promotional product makes for an even stronger brand impression. All-in-one, two-in-one, five-in-one — any product that has the potential to fulfill several functions is the ideal platform for your brand. Taylor Healthcare’s promotional marketing team’s deep design expertise, internal manufacturing capabilities and vast network of suppliers enable us to envision, create and source multifunction products that will magnify the impact of your next promotion.
#TAYLORTRENDS2020
Make it a combo
Wondering which promotional products fit with this trend? Below are just a handful of options that could help support your initiatives. Please don’t hesitate to reach out for more great product ideas.
#TAYLORTRENDS2020
Rustic
Aesthetically pleasing, comforting and familiar, the rustic look is simultaneously timeless and refreshing. Rustic-themed products combine function and warmth as recipients engage with your marketing message on a personal level. Focusing on natural and unrefined tones, Taylor Healthcare’s promotional marketing team’s creative juices will flow when incorporating the rustic trend in your marketing efforts. Reclaimed wood, dark metal accents and other hallmarks of rusticity can be used to establish a sophisticated backdrop for your brand.
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Rustic
Wondering which promotional products fit with this trend? Below are just a handful of options that could help support your initiatives. Please don’t hesitate to reach out for more great product ideas.
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Retail brands
Many of your favorite brands are now available to customize through the ad specialty industry and Taylor Healthcare’s promotional marketing team has access to these brands. Emulating a retail look and feel, customizing a name-brand item with your logo only strengthens your brand image. Retail brands are especially effective for rewards and recognition, loyalty programs, and incentive gifts. Our team is proficient at building these types of programs and is your single source for incorporating retail brands into your branded merchandise marketing initiatives.
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Retail brands
Wondering which promotional products fit with this trend? Below are just a handful of options that could help support your initiatives. Please don’t hesitate to reach out for more great product ideas.
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Fun and games
If you want to engage your customers and employees in the ultimate brand experience, try adding a promotion that leaves the recipient with a feeling of delight. Whether it’s a custom game that casts your brand in an entirely new light or a brain teaser that lands the perfect message, incorporating the power of fun and games can heighten the impact of your promotion. Taylor Healthcare’s promotional marketing team has the resources to design, create and deliver an ingenious promotional item that’s sure to get talked about.
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Fun and games
Wondering which promotional products fit with this trend? Below are just a handful of options that could help support your initiatives. Please don’t hesitate to reach out for more great product ideas.
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Social responsibility
Social responsibility is more than just a trend — it’s an expectation. Consumers increasingly demand that companies take actions that will benefit society as a whole. Taylor Healthcare’s promotional marketing team recognizes this and partners with multiple vendors that weave social responsibility into their products. For example, imagine if the purchase of a water bottle ensured a supply of fresh drinking water to those in need, or the acquisition of a notebook provided funds to build schools in underprivileged areas around the globe. Countless opportunities like these are available right now and give your organization a tool for making a profound difference in the lives of others.
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Social responsibility
Wondering which promotional products fit with this trend? Below are just a handful of options that could help support your initiatives. Please don’t hesitate to reach out for more great product ideas.
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Let’s get techy
Technology has been, is now and forever will be a trend. For 2020, Taylor Healthcare’s promotional marketing team is combining the latest technology trends with promotional products to ensure the best possible vehicle for any marketing message. Gamification, near-field communication (NFC) technology, videology, virtual reality and augmented reality are just a few of the techniques we’re utilizing. Technology platforms like these shine a spotlight on your brand through enhanced functionality and a richer customer experience.
#TAYLORTRENDS2020
Let’s get techy
Wondering which promotional products fit with this trend? Below are just a handful of options that could help support your initiatives. Please don’t hesitate to reach out for more great product ideas.
About Us
For more than a century, Taylor Healthcare’s promotional marketing team has been providing outstanding service and developing innovative products that leverage the technology of our time. Today, we can offer your organization insights and best practices that help streamline your communications and protect your brand integrity.
As one of the largest promotional marketing providers in the world, our team of professionals is dedicated to helping ensure your event, initiative, product launch or communication program is a success.
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